Medicare Marketing and Sales Summit 2021

Feb 19, 2021 ‐ Feb 23, 2021



Sessions

Pre-Conference Workshop 1: Outsmart Your Competition by Differentiating Yourself in the Market: Part 1

Feb 19, 2021 12:00pm ‐ Feb 19, 2021 1:00pm

Identification: FRI01 - A

In this hands-on workshop, industry leaders steer you through the roadmap for successful team collaboration amongst product design, marketing execution, and sales innovation functions.

Leave the workshop with an understanding of each departments’ role and the tactical steps your teams can take to achieve cross-functional collaboration:

  • Explore key factors and gaps to help define your market differentiator
  • Gain a competitive advantage by strategically utilizing data
  • Determine new product/benefit offerings for your local population
  • Best practices on analyzing/interrupting data to drive decisions
  • Understand critical social determinant of health needs to tailor your benefits

Speaker(s):

Pre-Conference Workshop 2: Member Engagement and Customer Experience Bootcamp: Part 1

Feb 19, 2021 12:00pm ‐ Feb 19, 2021 1:00pm

Identification: FRI02 - A

Medicare Advantage Plans are faced with resounding challenges as a result of the COVID-19 pandemic, with member engagement being at the top of the list.
In this hands-on workshop, learn proven tactics and innovative strategies to amplify your member engagement approaches and ultimately increase experience and strengthen bond with members.

• Attendees walk away with the tool and tactical know-how to: Assess current strategies for member engagement and find new approaches to increase satisfaction levels with the member experience.
• Prepare your customer service teams with the arsenal they need to make an impact and increase levels of satisfaction
• Capture new ideas from different industries and competitors on how they are engaging members virtually to increase likelihood of retention
• Confirm success of new approaches through data analytics
• Identify gaps in your current capabilities to effectively achieve your goals
• Plan for a second wave of COVID-19 and strategies to close gaps in the meantime

Speaker(s):

Workshop Virtual Networking Break

Feb 19, 2021 1:00pm ‐ Feb 19, 2021 1:30pm

Identification: FRINETW001

Don’t Miss Out! Turn on your camera and join us in the Virtual Lobby for that face-to-face networking experience we’ve all been missing. Connecting with your peers and vendors including sales and marketing professionals from across the country never been easier - click on an open seat, say hello to familiar faces, and take part in marketing, sales, member engagement, and product design discussions. We’ll see you in the lobby!


Pre-Conference Workshop 1: Outsmart Your Competition by Differentiating Yourself in the Market: Part 2

Feb 19, 2021 1:30pm ‐ Feb 19, 2021 3:00pm

Identification: FRI01 - B

In this hands-on workshop, industry leaders steer you through the roadmap for successful team collaboration amongst product design, marketing execution, and sales innovation functions.
Leave the workshop with an understanding of each departments’ role and the tactical steps your teams can take to achieve cross-functional collaboration:

• Structure your product design to differentiate from the heavy hitting National plans to gain an advantage in the market
• Capitalize on experiences with members to identify which benefits are most desirable
• Create and implement a sales strategy to highlight the value of the product offerings to increase new membership
• Structure marketing campaigns to increase visibility of product offerings to new prospects

Speaker(s):

Pre-Conference Workshop 2: Member Engagement and Customer Experience Bootcamp: Part 2

Feb 19, 2021 1:30pm ‐ Feb 19, 2021 3:00pm

Identification: FRI02 - B

Medicare Advantage Plans are faced with resounding challenges as a result of the COVID-19 pandemic, with member engagement being at the top of the list.
In this hands-on workshop, learn proven tactics and innovative strategies to amplify your member engagement approaches and ultimately increase experience and strengthen bond with members.

• Attendees walk away with the tool and tactical know-how to: Assess current strategies for member engagement and find new approaches to increase satisfaction levels with the member experience.
• Prepare your customer service teams with the arsenal they need to make an impact and increase levels of satisfaction
• Capture new ideas from different industries and competitors on how they are engaging members virtually to increase likelihood of retention
• Confirm success of new approaches through data analytics
• Identify gaps in your current capabilities to effectively achieve your goals
• Plan for a second wave of COVID-19 and strategies to close gaps in the meantime

Speaker(s):

Keynote Address: Create SUPERHERO Service Moments

Feb 19, 2021 3:00pm ‐ Feb 19, 2021 3:50pm

Identification: FRI03

• Maximize every single transaction with valuable members with customer expectations, experience, and your own brand essence top of mind
• Guide your team to achieve inspired service excellence through training techniques to ensure they are prepared for successful interactions with new members
• Create an action plan for performance assessment and measure the progress to guarantee company goals are achieved

Speaker(s):

Virtual Welcome Reception iconVirtual Welcome Reception

Preview Available

Virtual Welcome Reception

Feb 19, 2021 3:50pm ‐ Feb 19, 2021 5:00pm

Identification: FRINETW002

Don’t Miss Out! Turn on your camera and join us in the Virtual Lobby for that face-to-face networking experience we’ve all been missing. Connecting with your peers and vendors including sales and marketing professionals from across the country never been easier - click on an open seat, say hello to familiar faces, and take part in marketing, sales, member engagement, and product design discussions. We’ll see you in the lobby!


Virtual Networking Breakfast iconVirtual Networking Breakfast

Preview Available

Virtual Networking Breakfast

Feb 22, 2021 8:30am ‐ Feb 22, 2021 9:30am

Identification: MONNETW001

Don’t Miss Out! Turn on your camera and join us in the Virtual Lobby for that face-to-face networking experience we’ve all been missing. Connecting with your peers and vendors including sales and marketing professionals from across the country never been easier - click on an open seat, say hello to familiar faces, and take part in marketing, sales, member engagement, and product design discussions. We’ll see you in the lobby!


Day One General Session: 9:30AM - 11:25AM

Feb 22, 2021 9:30am ‐ Feb 22, 2021 11:25am

Identification: MONPAR- 001


Welcome Remarks and RISE Community Presentation

Feb 22, 2021 9:30am ‐ Feb 22, 2021 9:40am

Identification: MON01

Speaker(s):
  • Ellen Wofford, Managing Director, RISE
  • Kevin Mowll, Non-Executive Director, The RISE Association, Medicare Member Acquisition & Experience Community