Understand how combining data analytics with progressive persona profiling can inform successful marketing and sales strategies
Learn how plans can use consumer data for predictive analytics to identify member prospects most likely to respond and enroll to increase conversion rates at lower lead and acquisition cost
Leverage consumer data to differentiate your plan from the other major players in your region to grow and retain members
Use consumer insights to forecast health and cost outcomes for current and prospective members
Speaker(s):
Melanie Draheim, Vice President of Marketing and Strategy, Network Health
Adapt to the new market: break from “the way we’ve always done things” to break projections
Ensure sales agents are aware of their impact to the member’s stickiness, for both member acquisition and retention and to improve sales and plan ratings
Alter sales strategies for smart, tech-savvy boomers to retain membership through OEP
Speaker(s):
Larry Baca, Vice President, Sales & Marketing, Inter Valley Health Plan