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The International Publication Planning Meeting (TIPPA)

THURS06 - Seizing Opportunities Beyond Typical Medical Publications – Influencing without Authority

Mar 24, 2022 2:30pm ‐ Mar 24, 2022 3:15pm


  • Discuss types of publications that are developed via data-generation functions that may not be in Medical Affairs/Clinical Development (ie, health economics and outcomes research [HEOR], real-world evidence [RWE], case studies, guidelines, registries, meta-analyses)
  • Explore challenges and where in the organization these types of publications reside (ie, who oversees the budget, timelines)
  • Learn best practices on how to work with internal and external colleagues on these types of publications


  • Charlotte Singh, MD, CMPP, Senior Manager, Publications, Scientific Communications
  • Ana Bozas, PhD, CMPP, Associate Director Global Medical Communications, Akcea Therapeutics, Inc.
  • Donna Simcoe, Principal, Medical Publication Consultant, Simcoe Consultants

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