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The International Publication Planning Meeting (TIPPA)

FRI06 - New Technologies, Social Media, and Navigation of the Digital World


Mar 25, 2022 2:00pm ‐ Mar 25, 2022 2:45pm


Description

  • Assess where various groups of professionals get their information, how that’s changed, and the implications of the trajectory
  • Discuss the evolution of where and how HCPs access and process information across generations to guide your plan and budget
  • Learn best practices for integrating social media metrics and what the FDA guidance regarding who posts

Speaker(s):

  • John Smith, Scientific Communications, Solid Tumor Oncology, Janssen
  • Beth C. Tohill, MSPH, PhD, Clinical Science Liaison, WL Gore & Associates
  • Andrew Ray, Medical Writer , Biosplice Therapeutics 
  • Megan Weigel, Publication Advisor Specialist, Bristol Myers Squibb

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