Martha Whitecotton

Responsible for strategic development, execution and oversight for the Behavioral Health Service Line for Atrium Health across all care settings as well as physician services. Working in a dyad leadership model with the Senior Medical Director, the team is responsible for building and managing a clinically relevant and fiscally prudent organization to meet the current and future mental health needs of the community in the growing Atrium Health coverage area. With a specific focus on integrating behavioral health into primary care, this team is creating a forward thinking, innovative, value-based care delivery model for ambulatory care, driving screening and treatment upstream, leveraging a virtual care platform. Ms. Whitecotton has completed speaking engagements across the country relative to the success of Atrium Health in virtual care innovation.