Vikash Singh
Senior Director, Marketing Analytics, UPMC Health Plan
As the Senior Director Database Marketing & Campaign Analytics at UPMC Health Plan, Vikash leads the teams responsible for developing and managing UPMC Health Plan's market and customer analysis activities for the Commercial, Medicare and Medicaid markets.
He has more than 15 years of experience in solving marketing and revenue management problems in healthcare, automotive, and travel industry. He has hands-on experience in marketing mix and econometric modeling, advanced customer analytics, revenue forecasting and modeling, and channel attribution. Prior to joining UPMC, worked in a number of analytics positions at AutoNation, Carnival Cruise Lines and Grand Circle Cruise Lines.
Vikash holds a M.S. in Industrial Engineering and Management Science from University of South Florida and holds a Certification in General Management from Harvard Extension School.