Heather Rollins

Heather Rollins is the Department Vice President of Individual and Small Group Sales at Blue Cross and Blue Shield of Kansas City (Blue KC). Heather oversees all sales and strategic operations for Blue KC’s individual and small group offerings, including Individual Under 65, Medicare and Small Group Under 50 plans. Heather manages Blue KC’s current plan portfolios and guides efforts to retain and grow existing business.


Heather has dedicated 16 years of her career to Blue KC, beginning as a customer service representative. Heather has also been responsible for oversight of Blue KC’s Affordable Care Act (ACA) individual sales department and the overall implementation of ACA programming at Blue KC. She has also supported Blue KC’s growth and performance in its newest line of business, Medicare Advantage. In her current role, Heather brings industry awareness and builds strategies to grow Blue KC’s market share and satisfy customer needs.


Heather was selected as a 2018 Black Achiever in Business and Industry by the Black Achievers Society of Kansas City and now serves as the organization’s treasurer. She’s also the President-Elect of the Soroptimist International foundation, a global women’s organization whose members volunteer to improve the lives of disadvantaged women and girls through programs designed to inspire social and economic empowerment. Heather also serves as a mentor with Mother’s Refuge, a program that provides a safe home for young mothers and their babies.


Heather holds a Master of Business Administration from Rockhurst University. She earned her Bachelor of Science in Finance and Financial Management Services from the Trulaske College of Business at University of Missouri.