Kristy Croom Tucker

Kristy Croom Tucker is the Director of Member Experience & Acquisition for BayCare Health Plans, a subsidiary of BayCare Health System—the largest health system in the Tampa Bay area. BayCare Health Plans’ first insurance plan, BayCarePlus Medicare Advantage, began in January 2019, currently serves about 12,000 Medicare beneficiaries across four counties and is rated Five Stars by CMS for the 2022 plan year.

Kristy started at BayCare in 2011 as a hospital marketing manager and oversaw the marketing of four hospitals and the system-wide marketing of several key service lines, including cardiovascular services and neurosciences. In 2014, Kristy moved on to become the System Marketing Manager for Consumers for BayCare. In that role, she oversaw the marketing of BayCare’s extensive ambulatory division and the development and marketing of several mobile applications. Kristy also oversaw the development and launch of BayCare’s first brand campaign—Humanity at Work. Kristy transitioned to the health plan with the launch of BayCarePlus Medicare Advantage.

Prior to her role at BayCare, Kristy was Director of Communication for Rasmussen College. She holds a Bachelor’s and Master’s degree in Journalism from the University of Kansas. Rock chalk Jayhawk!

When she’s not thinking about branding, member experience and cost-per-acquisition, Kristy enjoys being the mom of two perfect angels, Gabriella and Sebastian. The Tucker family enjoys going on adventures, being outdoors, craft beers and traveling.