Shannon O’Connell

As Senior Manager for Engagys, Shannon O’Connell leads projects that drive behavior change for health plans. She is especially focused on the Medicare population and populations that experience the barriers of social determinants of health. She has over a decade of experience in healthcare with a passion and focus on improving member and provider engagement with a C360 communications approach. Her expertise includes leading teams through producing and improving communications mapping, inventory, and taxonomy development, print to digital strategy, communications governance models, and campaign optimization.

At her previous role with Blue Cross Blue Shield of Massachusetts, Shannon managed communications strategy for the Member and Provider Communications unit. Her communications designs spanned 25 business units across the organization and impacted millions of members and tens of thousands of providers. From problem solving to end goals, Shannon draws on creativity and storytelling best practices she learned during her early career experience in television and documentary film production.